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In cities and towns across America you’ll find at least a couple of nationally recognized hotels. From Hilton to Hyatt these mid to upper priced chains have been a staple of businessmen and women, weary travelers and those on vacation for many years. Now in addition to cookie cutter properties, B&B’s, hostels and airbnb’s, boutique hotels are making quite a splash in the hospitality industry. In fact, some are saying boutique hotels are the future of lodging. Consumer behavior is changing and unoriginal hotel chains are being challenged by these affordable design and forward thinking accommodations that feel a bit more like home.

Frequently called lifestyle hotels, the developers of these alternative properties understand a quality overnight stay doesn’t need to come with an expensive price tag. “Most people would rather save some money to go on another trip than splurge on one night’s stay,” mentioned Chris Sewell, co-owner of the Shelter Social Club. The hotel industry is adapting by introducing independent unbranded hotels offering smaller rooms with clean sleek décor, personalized service far above the usual “turn down with a chocolate on the pillow” and integrated technology.

Not located off the nearest interstate exit, boutique hotels are designed to blend in, while at the same time, enhance the surrounding neighborhood and reflect the local culture. Breathing new life into everything from a defunct downtown department store, a 1960’s styled motor inn, a closed candy factory and a vintage Victorian mansion, lifestyle properties generally include many of the same features.

Properties are fairly small, anywhere from 10 to 100 rooms. Keeping the overall room count low allows for a more intimate experience between staff and guests. They each come with their own sense of style and character. Often located in the hip urban part of town, these properties are frequently on the cutting edge of bringing that area back to life. The bars, restaurants, coffee shops and lobbies tend to be a major feature, inviting not only out of town guests but local residents to come linger, partake and enjoy. Luxurious and service oriented, depending on the property, guests may have the option of a personalized pillow menu, locally sourced toiletries, rooms complete with voice controlled assistants and fresh flowers, and dining options reflective of the local cuisine.

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