These days social media is used for everything from getting your daily news to finding a good restaurant, making a date for coffee and checking out book and movie reviews. But how about when it comes to looking for your next job? Are employers and staffing agencies utilizing social media formats such as Twitter, Facebook and LinkedIn to find the best of the best? And if so, is it working?
A 2016 Society for Human Resource Management survey indicated over 80 percent of businesses use social media for recruiting. Additionally, another 9 percent said they intend to start using it. A large number of the organizations polled have taken social media recruiting a step further by actively developing Smartphone apps and creating interactive mobile sites making it easier and faster for job seekers.
Utilizing hashtags, video clips, participating in online forums and being active in specific groups are great ways for both employers and those searching for their next career to connect. Branch out and brand out into additional social media sites by staying on top of what’s popular. Today, just as was the norm 20 years ago, many employment opportunities are still discovered and filled through good ole-fashioned word of mouth i.e. networking. So invite your current employees to talk up your business online. People are drawn to companies with a certain vibe so share content about your unique workplace culture. Just remind everyone to share responsibly and if necessary link to your company’s social media rules for reference.
Obviously social media has become an effective method of reaching job seekers but it is important to remember candidates who don’t have a social media presence by continuing to use other traditional recruiting formats.
Looking to fill some downtime with a part-time opportunity? Considering a major career change? Or simply want to move up the corporate ladder? Staffing One Services is here to help. Please connect with us today online, on Facebook, or go old school and pick up the phone and give us a call at 314-361-2444.